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REPRESENTATIVES FROM UM OFFICES IN THE REGION PARTICIPATED IN INDUSTRY GATHERING COVERING TRENDS AND THE FUTURE OF DIGITAL ADVERTISING  Representatives of UM offices in the region visited Aleph – Meta Agency Day in Warsaw    On March 19th this year, we visited Aleph – Meta Agency Day held in Warsaw at the Meta offices. This

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One of the biggest challenges of 2024 will be more complex media planning and buying, which come as a result of global challenges like economic changes, data privacy, a digital ecosystem that’s constantly changing, including the development of AI, as well as continued changes in consumer behaviour that are being encouraged by changes in all

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