The FutureproofUM Agency

UM is a global media agency committed to Futureproofing our culture, our communities and our clients’ businesses. We lean into the disruptive forces around us to uncover new sources of growth and new paths to meaningful connection. We do this for iconic brands eager to learn the world of performance, for digitally native brands eager to shape their future in culture, and those in between. The result is a journey through change that is clear, confident and creatively energizing for all.

In Southeast Europe, UM is part of I&F Mediabrands (owned by Across Media Holding) with affiliates for markets in Serbia, Bulgaria, Croatia, Bosnia and Herzegovina, Slovenia, North Macedonia, Montenegro and Albania, and 150+ media specialists innovating media communications on a roster of clients, including Ahold Delhaize, Bambi, Imlek, Henkel, A1, Glovo, Johnson & Johnson, Air Serbia, Banca Intesa, Dr Theiss, H&M, Violeta…

UM’s borderless and boundless global network operates in 100+ markets, across 120+ offices with 3,000+ employees. We create media plans that are as diverse as the cultures and communities in which our clients serve, with a cutting edge approach to brand safety, media responsibility and sustainability. We promote a working environment that is diverse, caring and inclusive where people learn, take risks, create and thrive.