REPRESENTATIVES FROM UM OFFICES IN THE REGION PARTICIPATED IN INDUSTRY GATHERING COVERING TRENDS AND THE FUTURE OF DIGITAL ADVERTISING
Representatives of UM offices in the region visited Aleph – Meta Agency Day in Warsaw
On March 19th this year, we visited Aleph – Meta Agency Day held in Warsaw at the Meta offices. This exclusive gathering tailored to senior agency representatives from the CEE market was presented as a unique opportunity for agencies to gain valuable insights and enhance growth and success in their businesses. Representing us at the event were colleagues Ivaylo and Dimitar from Sofia, Marija Mandinić from Zagreb, as well as Mihajlo Petrović from the Belgrade office of UM, who also shared several key observations from the event:
Digital advertising is rapidly evolving with the advancement of artificial intelligence and machine learning, which will enable even better and more precise targeting and delivery of personalized content. Advertisers are adapting to stricter data protection regulations by embracing transparency and shifting towards collecting their own data (1st party data).
Improving user experience and integrating new technologies are becoming key aspects of future advertising strategies on digital channels. Women are often at the forefront of adopting digital trends and shaping the future of online interactions and commerce, largely due to their willingness to adopt new services and share personal data for the purpose of personalization and service enhancement.
Essentially, the future of digital advertising will be marked by greater personalization, innovation, and a focus on delivering meaningful experiences that resonate with consumers.
Attendees participated in industry gathering, covering trends and the future of digital advertising, as well as improving their own businesses, with the key benefits of attending Aleph being exclusive insights and deepening strategic partnership with Meta.
