Powered by our mission to Stand Against Bland, UM’s transformational Full Color Media approach is designed to lead a renaissance of media in the intelligence era. Full Color Media recognizes that in order to truly drive growth and efficacy, brands first need to find their unique, complex and nuanced patterns. By leveraging our Brand Pattern methodology and model, Full Color Media empowers companies to understand the complete spectrum of their brand to grow to their Full Color potential.
Brand Pattern Growth Model
UM’s proprietary Brand Pattern Growth Model for marketing drives differentiation by brand, recognizing intelligently how a brand drives category distinctiveness and social connectivity. The model identifies the unique, complex and nuanced pattern of a brand across three areas:
High Value Audiences
UM owned best-in-class proprietary process that enables us to recognize and analyze audiences with biggest growth potential in line with each brand need and positioning. More importantly, HVA process enables us that once defined and seized Audiences are directly translatable into targeting signals across different media channels with clear directions on where and how to address them. This enables creating custom brand communication solutions and leverage ROI.
Growth Accelerator
One-of-a-kind localized solution covering communication planning from your brief to detailed campaign implementation and leads to creating the most effective media mix with 60+oesp touchpoints included. To provide the right Media Mix, Growth Accelerator will take all the important variables into notion: audience, category state, communication goal, prices and finally, budget. While the solution is developed globally and used in different geographies, data on which it is based is fully localized, which leads to punctual and locally relevant results in maximizing reach & objectives delivery.
Marketing Mix Modeling
Marketing Mix Modeling, as a Data Science product, is not only helping us understand relation between different variables, but also let us predict certain behaviors in the future and further optimize costs and business results. The process explains the contribution of advertising, price, distribution, and other variables to sales, calculates ROI driven by media, and provides input for media investments optimization to maximize sales return.
Bolt
Unique automated online dashboard for reporting market research data and analytics from multiple sources, in interactive form. Through Bolt clients can track both their marketing and business data in one integrated platform, enabling everyone to easily understand historic trends, actual situation and real-time performance, which are vital for them and their decision making. Intuitive and clear graphics next to device friendly user experience is another feature that enables our clients to approach their data whenever and wherever they want.
Shoptimizer
First-of-its-kind retail budget allocation and optimization tool that simplifies commerce planning while maximizing revenue and ROAS. It automates data ingestion-to-integration, to rapidly optimize in-market Shopper investment for the highest ROI, unifies attribution across partners, tactics, and audiences to enable holistic optimization and provide a web-based weekly Gap-to-Goal dashboarding and report to track progress near to real-time.
COMMITMENT
Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.
