On October 10-11, 2024, Vanda Kučera, Director of Corporate Affairs and Communications at McCann Beograd, participated in the Annual Media Forum 2024 in Podgorica, Montenegro. During a panel focused on Driving Media Growth, Kučera discussed new trends in advertising, emphasizing how the digital landscape is redefining what constitutes “media” today. As digital spaces evolve, from
Category: UM in the News
REPRESENTATIVES FROM UM OFFICES IN THE REGION PARTICIPATED IN INDUSTRY GATHERING COVERING TRENDS AND THE FUTURE OF DIGITAL ADVERTISING Representatives of UM offices in the region visited Aleph – Meta Agency Day in Warsaw On March 19th this year, we visited Aleph – Meta Agency Day held in Warsaw at the Meta offices. This
Aleksandar Đorđević, our SEE Chief Strategy Officer, will once again be a member of a jury for the prestigious Effie competition this year. We are entering the second phase of the prestigious Effie Awards Serbia competition, which recognizes achievements of campaigns at the local, regional, and global level, executed between January 1st and December 31st
One of the biggest challenges of 2024 will be more complex media planning and buying, which come as a result of global challenges like economic changes, data privacy, a digital ecosystem that’s constantly changing, including the development of AI, as well as continued changes in consumer behaviour that are being encouraged by changes in all
