Aleksandar Đorđević, our SEE Chief Strategy Officer, will be a member of a jury for the prestigious Effie Global Best of the Best 2025 competition.

This year, for the first time, as many as eight marketing experts from Serbia will participate in judging the most effective campaigns at both the global and European level.

Effie Global Best of the Best features only campaigns that have won a Gold or Grand Effie at national and regional competitions around the world in the previous year. This competition represents the pinnacle of marketing effectiveness and serves as a global stage for the strongest marketing ideas that deliver measurable results.

Serbia is one of 125 markets where the Effie competition takes place. Although it belongs to the group of newer national programs (organized since 2017), Effie Awards Serbia delegates its representatives to the global Effie jury every year. In doing so, local experts not only gain additional professional development but also receive valuable recognition for their work and contribution to the growth of Effie. At the same time, the national program proves itself to be an equal and respected partner of Effie Worldwide.