Aleksandar Đorđević, our SEE Chief Strategy Officer, will be a member of a jury for the prestigious Effie Global Best of the Best 2025 competition. This year, for the first time, as many as eight marketing experts from Serbia will participate in judging the most effective campaigns at both the global and European level. Effie
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A Joint Contribution to the Community Through Humanitarian Activities UM Impact Day is a global initiative of the UM marketing agencies network that was marked this year on July 10th around the world. On that day, all UM teams united to leave a positive mark on the communities where they live and work. UM marketing
UM, a leading global media network within IPG Mediabrands, won gold at the prestigious Campaign Global Agency of the Year Awards. This recognition celebrates the outstanding work and dedication of all teams across the UM network worldwide, including agencies in the Southeast Europe (SEE) region operating under the AMA Group. IPG Mediabrands, UM’s parent network,
Marketing agencies McCann, DRV, and AdVenture, along with media agencies UM, Initiative, Media Pool, as well as Media Jobs – all active across eight Southeast European markets – are joining forces within AMA Group. All agencies maintain their brand identity while joining forces enables stronger synergy between them, team integration, knowledge and experience sharing, as
By: Aleksandar Đorđević, Executive Director for Innovation and Strategy of UM for Southeast Europe UM Worldwide, a global media agency network within IPG Mediabrands, recently introduced a new, innovative approach to brand communication called “Full Color Media“. This methodology was designed as a response to the challenges of modern times and allows brands to stand
On October 10-11, 2024, Vanda Kučera, Director of Corporate Affairs and Communications at McCann Beograd, participated in the Annual Media Forum 2024 in Podgorica, Montenegro. During a panel focused on Driving Media Growth, Kučera discussed new trends in advertising, emphasizing how the digital landscape is redefining what constitutes “media” today. As digital spaces evolve, from
REPRESENTATIVES FROM UM OFFICES IN THE REGION PARTICIPATED IN INDUSTRY GATHERING COVERING TRENDS AND THE FUTURE OF DIGITAL ADVERTISING Representatives of UM offices in the region visited Aleph – Meta Agency Day in Warsaw On March 19th this year, we visited Aleph – Meta Agency Day held in Warsaw at the Meta offices. This
Aleksandar Đorđević, our SEE Chief Strategy Officer, will once again be a member of a jury for the prestigious Effie competition this year. We are entering the second phase of the prestigious Effie Awards Serbia competition, which recognizes achievements of campaigns at the local, regional, and global level, executed between January 1st and December 31st
One of the biggest challenges of 2024 will be more complex media planning and buying, which come as a result of global challenges like economic changes, data privacy, a digital ecosystem that’s constantly changing, including the development of AI, as well as continued changes in consumer behaviour that are being encouraged by changes in all
