Better Work

Pet Centar

CLIENT BRIEF:

Setup new google account, connect with analytics account and start with Always on performance campaigns for sales. Ensure low cost per conversion and maximize ROAS%.

CHALLENGE:

New campaigns setup initiated new machine learning processes, so client could not expect immediate results. Also, providing estimations and budget allocation was very challenging

SOLUTION:

We’ve setup performance strategy, budget shares and monthly campaigns as well as estimations from the scratch. Also, we’ve created real time report in Google Data Studio for the client in order to have transparent information and results. Campaigns were tracked and optimized in order to secure constant improvement and follow the market trends (PerformanceMax, DSA, Dynamic RMKT, Image Extensions)