Better Work

Ahold Delhaize
CLIENT BRIEF:
App download and usage across targeted % of target audience. Create awareness for the Moj Maxi application, in order to ensure download and daily usage.
CHALLENGE:
Declining customer loyalty, as a result of economic and social trends that made price the most important factor in choosing a store market.
SOLUTION:
By analyzing non-loyal shoppers, we came to conclusion that they actually represent mostly younger, price sensitive generation of shoppers.
We understood that involving in their everyday instant-win moments, we can successfully drive their desire to install our loyalty app. We defined our key prospects to be the price sensitive segment of younger/middle aged tech-welcoming audience.
By integrating into gaming content with the right context and partners, we managed to motivate our high value audience to download app and help us exceed our goals. We have secured maximum impact and cost efficiency by optimizing our budgeting and campaign set-up in our multi-media tool Growth Accelerator.
