FutureproofUM
We FutureproofUM your brands and secure that they are playing to win! We help our clients triumph by designing meaningful and stand out end-to-end experiences for their most valuable Audiences. Those experiences are made through series of UM proprietary star tools with a mission to bring cultural impact and community relevance that will directly translate into commercial results. This way we break down traditional funnel-thinking into more agile, fluid consumer journeys that meet consumers where they are now and build long term connections.
High Value Audiences
UM owned best-in-class proprietary process that enables us to recognize and analyze audiences with biggest growth potential in line with each brand need and positioning. More importantly, HVA process enables us that once defined and seized Audiences are directly translatable into targeting signals across different media channels with clear directions on where and how to address them. This enables creating custom brand communication solutions and leverage ROI.
Growth Accelerator
One-of-a-kind localized solution covering communication planning from your brief to detailed campaign implementation and leads to creating the most effective media mix with 60+oesp touchpoints included. To provide the right Media Mix, Growth Accelerator will take all the important variables into notion: audience, category state, communication goal, prices and finally, budget. While the solution is developed globally and used in different geographies, data on which it is based is fully localized, which leads to punctual and locally relevant results in maximizing reach & objectives delivery.
Marketing Mix Modeling
Marketing Mix Modeling, as a Data Science product, is not only helping us understand relation between different variables, but also let us predict certain behaviors in the future and further optimize costs and business results. The process explains the contribution of advertising, price, distribution, and other variables to sales, calculates ROI driven by media, and provides input for media investments optimization to maximize sales return.
Bolt
Unique automated online dashboard for reporting market research data and analytics from multiple sources, in interactive form. Through Bolt clients can track both their marketing and business data in one integrated platform, enabling everyone to easily understand historic trends, actual situation and real-time performance, which are vital for them and their decision making. Intuitive and clear graphics next to device friendly user experience is another feature that enables our clients to approach their data whenever and wherever they want.
Shoptimizer
First-of-its-kind retail budget allocation and optimization tool that simplifies commerce planning while maximizing revenue and ROAS. It automates data ingestion-to-integration, to rapidly optimize in-market Shopper investment for the highest ROI, unifies attribution across partners, tactics, and audiences to enable holistic optimization and provide a web-based weekly Gap-to-Goal dashboarding and report to track progress near to real-time.
COMMITMENT
Our commitment to uncovering better opportunities for our clients and our community is at the heart of everything we do.
